GM designer knows crucial launches produce a love-hate response

GM designer knows crucial launches produce a love-hate response

SAN ANTONIO -- Chevrolet designer Tom Peters describes the blocky, chiseled front end of the 2014 Silverado pickup as a "fist in the wind."

The metaphor also could describe the resolve Peters needs to weather his critics as the lead designer for two of the most closely scrutinized vehicles on the planet: the Silverado and Corvette.

Peters, 58, is head of Chevy's performance-car and full-sized pickup design studios. That put him atop design teams for both the redesigned Silverado and the seventh-generation Corvette Stingray -- both about to become General Motors' highest-profile launches since its 2009 bankruptcy.

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