DETROIT -- Ford's "Friends & Neighbors" event, which starts Tuesday, Nov. 3, and runs through Jan. 4, is the sort of big sales promotion that can push rivals to roll out similar deals, potentially closing 2015 with one of the biggest incentive battles in years.
That competition could carry over into 2016, when the industry is expected to have little growth.
"Then you've got a bit of a bloody ocean," said Larry Dominique, executive vice president of industry solutions at True- Car and a former Nissan North America executive. "Every OEM tells me they want to increase market share and increase volume. That's tough to do when there's no more demand. It could set up 2016 to be a very interesting year."
Post your comment