DETROIT — Unlike other upcoming electric pickups, the Ford F-150 EV isn't inspired by Blade Runner , doesn't have a hidden fridge and can't crab walk diagonally.
But it will tow heavy trailers, produce more horsepower and torque than any previous F-150 and cost more than 40 percent less to operate than the current gasoline model, executives promise.
Those are the attributes Ford Motor Co. believes matter most to the customers who have sustained the sales leadership streak of its F-Series pickup line since the year Jimmy Carter became president. And it's those attributes that Ford is touting as it prepares for one of the biggest changes to its most profitable product.
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