When Nissan CEO Carlos Ghosn unleashed an avalanche of ambitious numerical targets last week for his latest midterm business plan, Power 88, he was the first to concede: "Some may question whether we can achieve all of it."
But a better question is whether Ghosn needs to achieve it all. Ghosn's record of meeting business targets is patchy, going back to the Value Up plan that ended in 2008.
Yet he still delivers results, and shareholders keep extending his mandate.
In Value Up, Ghosn missed the goal of hitting 4.2 million sales and of delivering a 20 percent return on invested capital. For his next business plan, GT 2012, he sidestepped bold numerical targets in lieu of seeking steady 5 percent revenue growth.
And Nissan soon abandoned that, too.
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